About Us

About BackwardsNYC

BackwardsNYC was created to flip expectations and push forward a new wave of streetwear. Designed in New York, this brand is all about comfort, confidence, and doing things your own way.

We started small — just an idea, a hoodie, and the dream to build something from scratch. Every hoodie we drop is made to feel premium, look clean, and represent the mindset of moving different.

This isn’t just about clothes. It’s about standing out, even if you’re going backwards.

Thanks for rocking with us early.